Search Engine Marketing (SEM) Specialist

Search Engine Marketing (SEM) Specialist

Eligibility: Graduate in Marketing, Business, Information Technology, or related field

Salary Offered: Graduate in Marketing, Business, Information Technology, or related field

Job Title: Search Engine Marketing (SEM) Specialist

Location: Remote

Job Type: Full-time / Part-time

About Us: At Abroad Assistant Inc., we provide top-tier virtual assistant services to clients worldwide. We’re expanding our team and seeking a highly skilled Search Engine Marketing (SEM) Specialist to join us in driving traffic, improving online visibility, and boosting conversions through paid search campaigns. If you have a passion for digital marketing and results-driven strategies, we’d love to hear from you!

Job Responsibilities:

• Develop, implement, and manage SEM campaigns (Google Ads, Bing Ads, etc.) to drive targeted traffic to clients’ websites.
• Conduct keyword research to identify high-converting keywords and optimize ad targeting.
• Create and optimize ad copy, landing pages, and bid strategies to maximize ROI.
• Monitor and analyze campaign performance, using data to make informed decisions and recommendations for improvement.
• Stay up-to-date with the latest SEM trends, algorithm updates, and best practices.
• Collaborate with clients and cross-functional teams to ensure SEM strategies align with business goals and objectives.
• Provide regular performance reports and insights to clients.
• Conduct A/B testing to improve ad performance and landing page conversions.
• Troubleshoot and resolve any campaign issues or performance dips.
• Provide ongoing consultation to clients on paid search strategy and best practices.

Requirements:

• Proven experience as an SEM Specialist or in a similar role.
• In-depth knowledge of SEM platforms, especially Google Ads, Bing Ads, and other paid search tools.
• Strong understanding of Google Analytics, keyword research tools (e.g., SEMrush, Ahrefs), and conversion tracking.
• Experience in creating and optimizing paid search campaigns to drive traffic and conversions.
• Ability to analyze large sets of data, interpret results, and present insights clearly to clients.
• Strong problem-solving and troubleshooting skills.
• Excellent communication skills (written and verbal) for client interactions and reporting.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Reliable internet connection and a dedicated workspace.
• Availability to work during clients’ preferred time zones (USA, UK, or Australia).

Preferred Skills:

• Experience with paid social media ads (Facebook, Instagram, LinkedIn) and retargeting campaigns.
• Familiarity with SEO strategies and how they complement SEM efforts.
• Knowledge of analytics platforms like Google Data Studio, Tableau, or similar tools.
• Experience with eCommerce platforms and creating paid search campaigns for online stores.
• Certification in Google Ads or other SEM-related credentials.

What We Offer:

• Competitive salary based on experience.
• Flexible work schedule.
• Opportunity to work with international clients.
• Ongoing training and development programs.
• A supportive, collaborative team environment.

How to Apply: If you’re passionate about driving digital growth through paid search campaigns and have the expertise to take SEM to the next level, we’d love to hear from you! Please submit your application, including your resume and a brief introduction.