Social Media Marketing Specialist

Social Media Marketing Specialist

Eligibility: Graduate in Marketing or related field

Salary Offered: Best as per the industry standard

Job Title: Social Media Marketing Specialist

Location: Remote

Job Type: Full-time / Part-time

About Us: At Abroad Assistant Inc., we specialize in providing professional virtual assistant services to clients globally. We are looking to expand our team with a creative and results-driven Social Media Marketing Specialist. If you’re passionate about crafting engaging content and growing online communities, this is the perfect opportunity for you!

Job Responsibilities:

• Develop and execute social media marketing strategies to increase brand awareness, drive traffic, and engage audiences on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Create, curate, and schedule compelling content tailored to each platform’s audience and trends.
• Manage daily operations of social media accounts, including posting, responding to comments, and engaging with followers.
• Analyze social media performance using analytics tools and provide actionable insights to improve content and campaign effectiveness.
• Collaborate with clients to align social media strategies with their business goals and objectives.
• Plan and execute social media campaigns, including paid ads, to increase visibility and conversions.
• Monitor social media trends and competitor activity to ensure the brand stays ahead of the curve.
• Build and foster relationships with influencers, partners, and online communities to grow the brand’s presence.
• Provide regular social media performance reports to clients, highlighting successes, insights, and areas for improvement.
• Stay up-to-date with platform algorithm changes and new features to optimize content strategies.

Requirements:

• Proven experience as a Social Media Marketing Specialist or in a similar role.
• In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and best practices for each.
• Strong understanding of social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, or similar platforms).
• Ability to create engaging content and design eye-catching visuals for posts (experience with Canva, Adobe Creative Suite, etc. is a plus).
• Excellent written and verbal communication skills for creating content and engaging with followers.
• Strong organizational skills and ability to manage multiple social media accounts and campaigns.
• Creative thinking with a focus on developing innovative content and strategies.
• Reliable internet connection and a dedicated workspace.
• Availability to work during clients’ preferred time zones (USA, UK, or Australia).

Preferred Skills:

• Experience running paid social media campaigns and optimizing ad performance (Facebook Ads, Instagram Ads, etc.).
• Familiarity with influencer marketing and collaboration strategies.
• Knowledge of SEO principles and how they relate to social media content.
• Basic graphic design skills or experience with design tools.
• Experience with social media scheduling tools (e.g., Buffer, Hootsuite, or similar).
• Knowledge of video editing for platforms like YouTube or Instagram Stories.

What We Offer:

• Competitive salary based on experience.
• Flexible work schedule.
• Opportunity to work with international clients.
• Ongoing training and development programs.
• A supportive, collaborative team environment.

How to Apply: If you’re passionate about social media and creating strategies that drive engagement and growth, we’d love to hear from you! Please submit your application, including your resume and a brief introduction.